Bob Chitrathorn
CFO / VP of Wealth PlanningWealth Planning By Bob Chitrathorn of Simplified Wealth Management
Member Since December 2023
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About
Suthipong Robert Chitrathorn (or Bob for short) came from humble beginnings. Born to parents Puttachart and Sakul Chitrathorn, Bob was raised in a mobile home park in Colton, CA. His parents migrated to Michigan from Bangkok, Thailand in 1974, before settling in Southern California. As a child, Bob didn’t realize how good others had it until he ventured out of the ghetto and went over to friends’ birthday parties. There he’d witness the luxuries of living the American dream and of the possibilities that lay ahead. To the Chitrathorns, life in America was a gift and they were proud owners of property in America. They worked hard to put food on the table and to put Bob and his younger sister, Crystal, through school. Bob ate sandwiches with nothing but cheese on them, but he was blessed nonetheless. He learned that perspective made all the difference in life. In his mother’s words, “education is money in the bank.” She teaches nurses still to this day, but she and Sakul, a factory worker, sacrificed to make a better life for Bob and Crystal. They paid for both kids to go through private high school and then helped pay for college. Their dedication and sacrifice didn’t go to waste. Bob received a full ride scholarship for his first year at La Sierra University, before transferring to California State University, San Bernardino (CSUSB). He received his B.S. in Finance, as well as a B.S. in Real Estate, while minoring in business administration. Despite the rigorous course load, Bob graduated magna cum laude and was named part of the Golden Key Honor Society. In 2004, Bob became a financial advisor, which was an opportunity to make a good living, while helping others make the most informed decisions for their own financial lives. He had a short stint at H&R Block and also considered real estate, but he found his passion in personal finance. While Bob was attending CSUSB, his parents were working with an agent at New York Life. Bob always sat in on their meetings. He found that by listening to his parents’ goals and conveying the pros and cons of their decisions, that they would listen to him more often than their own advisor. When Bob became an advisor, it was a no brainer that Puttachart and Sakul would work with their son, who always listened to their needs. With over 19 years of industry experience, he now has many clients beyond his parents to guide and influence. In 2016, Bob contributed a chapter to best selling author and esteemed motivational speaker, Brian Tracy’s book. The book, “Success Manifesto: The World’s Leading Entrepreneurs & Professionals Reveal Their Secrets to Mastering Health, Wealth & Lifestyle,” was an opportunity for Bob to share his love for planning and for his clients. He holds the Series 6, Series 7, Series 63 registrations with LPL Financial, and Series 65 registration with Mariner Independent Advisor Network. Additionally he has life, health and long-term care insurance licenses. Bob has been married to the love of his life, Brittany, for ten years. They live in their Riverside, CA home with their rescue dog, Mazy, a pool, putting green, and a Pittsburgh Steelers themed bar that’s perfect for Sunday Night Football. If you’re looking for Bob at 6:30 or 7 pm on a weeknight, more often than not, he’s prepping for a case or making phone calls still. His parents’ work habits weren’t lost on him and he’s usually the one at the end of the night setting the alarm and turning off the lights. Bob Chitrathorn is a registered representative with, and Securities and Retirement Plan Consulting Program advisory services are offered through LPL Financial, a registered investment advisor, member FINRA/SIPC. Other advisory services offered through Mariner Independent Advisor Network (MIAN). MIAN, and Wealth Planning by Bob Chitrathorn are separate entities from LPL Financial.
Bob Chitrathorn
Published content
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Even small changes can make a big difference to your financial journey. As with tackling any new goal, it helps to have the right habits in place to help lead you across the finish line. Whether you’re saving up for a house, thinking about retirement or just hoping to achieve a feeling of security, building the right habits is crucial to ensuring you have the tools you need to accomplish your goal. And while there are some habits you may be able to identify for yourself, there are others financial experts wish people would give more thoughtful consideration. Here, 11 members of Kiplinger Advisor Collective discuss some of the most important money habits they think more people should cultivate and why they’re so essential to building true wealth throughout your life.
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Saving can be a long-term game, but you can speed it up by following these simple tips. Major purchases, such as a house, renovation, car or even a big trip, can often feel out of reach because they can take so long to save up for. When your budget is already tight, finding a few extra dollars here and there to throw at a savings goal can seem like an impossible task. However, with a few thoughtful strategies, you may be able to build up funds faster than you think. Whether it’s generating additional income, taking a DIY approach or contributing toward your goal first before buying any extras, there are ways to make saving a much easier, faster process. As financial experts, the members of Kiplinger Advisor Collective have years of experience helping others achieve their financial goals. Here, they offer seven smart tips you can leverage to reach your savings goal and start enjoying your purchase as soon as possible.
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Tools and automations can help make budgeting less of a hassle. When it comes to saving money and growing your wealth, budgeting is a common solution that always seems to crop up. However, while building a budget is an effective step for some, others may find they have a hard time sticking to one long term. Whether it’s because they feel too restricted by the budget’s parameters or they simply find making one too complicated and time-consuming, many people struggle to reap the benefits of this money-planning technique. But this doesn’t mean that a budget isn’t for you. According to the financial experts of Kiplinger Advisor Collective, there are a few tricks you can use to make budgeting easier and possibly even more fun to do. Read on for their budgeting secrets and how you can finally stick to your budget for the long haul.
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Adding these books to your reading list is the first step to changing your financial future. When trying to get a handle on your finances, it can be difficult to know where to start. Should you work on paying off all your debt? Start investing? Find ways of generating more income? The options can feel endless — and the information, sometimes confusing — which can leave people feeling scattered or like they might as well not even try. Finding financial freedom, however, can be done, and there are many experts who have outlined road maps for how to do so in their books. But rather than have you spend your time sifting through the vast amount of financial books available today, the experts of Kiplinger Advisor Collective have narrowed down the list to seven of their favorites. Below, they share their top picks for life-changing financial books and why they recommend those struggling with their money and money decisions study them.
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Such a sensitive subject requires a careful approach. Talking to your aging parents about their finances can be extremely difficult, but it can be important to ensuring they are supported and cared for in their later years. As parents grow older, they may find it harder to do the things they’ve always done, such as manage their day-to-day finances or make major decisions about money. They may also have certain wishes regarding their long-term care or what they’d like done with their assets once they pass on. Having these conversations with your parents early on can help ensure you’re on the same page and help them make the best decisions for their needs. However, approaching parents about this subject can be challenging, and parents may not always be receptive to getting advice from their children — even if they are grown adults themselves. To help make these matters easier for both parties, the financial experts of Kiplinger Advisor Collective each share one tip they’d give for how to approach this type of conversation with aging parents, and why implementing this tip can ensure everyone is happy.
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Saving money can be as simple as a quick phone call. Lots of people are interested in saving more, but they don’t always want to change their lifestyle in order to do it. Especially when you have a large amount to save or haven’t started saving at all, it can be difficult to find the motivation to cut back on the things that bring you joy. However, saving, even if it’s just a little bit each month, is an important part of your wealth-building journey. It not only ensures you have cash to fall back on when emergencies eventually arise, but it also allows you to make larger purchases and afford the kind of lifestyle you aspire to have in the future. So does that mean you have to cut way back on your lifestyle now in order to save for the future? According to the money experts of Kiplinger Advisor Collective, that doesn’t have to be the case. Here, they discuss little (but effective) ways anyone can easily save money each month without compromising their overall lifestyle or sacrificing joy.
