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Jason Vitug

Founder and CEO | Wellness AdvocatePhroogal

Orlando, FL

Member Since May 2023


Financial Education
Executive Leadership
Behavioral Finance


Jason is a former corporate climber turned creative storyteller with a mission to empower others to transform their lives through experiential and purposeful living. He is a writer, speaker, and bestselling author of two books, Happy Money Happy Life and You Only Live Once. He founded The Smile Lifestyle Brands, which includes, a financial wellness marketplace. He’s a TEDx alumn and creator of the 2x award-winning project the Road to Financial Wellness. Jason works with Fortune 500 companies, fintech, community banks, and credit unions on financial wellness strategies to empower employees and customers. He focuses on the intersection of money and happiness, addressing the 8 dimensions of wellness. Before his entrepreneurial journey, Jason was a senior executive who left his corporate career and backpacked around the world for 12 months. He needed a reset from burnout and hope to find meaning and purpose. He returned with a mission to empower a generation to live experiential and purposeful lives through sound financial decision-making. Jason holds a Bachelor’s in Finance from Rutgers University and a Norwich University MBA. He’s a certified Diversity, Equity, and Inclusion expert, holds the Psychology of Financial Planning certification, and is also a certified yoga teacher and breathwork specialist.

Published content

Worried About Layoffs? Six Steps to Ease Your Financial Fears

expert panel

Having a plan in place can give you peace of mind during a crisis. As more and more company layoffs are announced, employees across industries are worrying about their financial well-being. Will their company be the next to surprise its workforce with a round of cuts? How will they take care of themselves and their family if they no longer have an income? How long will it take them to find a new job? While you can never totally predict the future, there are steps you can take to help prepare for it. If you’re worried about potential layoffs at your company or in your industry, or you’ve been laid off from your job already, consider the following advice from the financial experts of Kiplinger Advisor Collective. Here, they discuss the steps you can take to help prepare your household for a layoff, get back on your feet after a layoff and ease your financial fears during an uncertain time.

11 Tips for Talking to Your Aging Parents About Their Finances and Future Care

expert panel

Such a sensitive subject requires a careful approach. Talking to your aging parents about their finances can be extremely difficult, but it can be important to ensuring they are supported and cared for in their later years. As parents grow older, they may find it harder to do the things they’ve always done, such as manage their day-to-day finances or make major decisions about money. They may also have certain wishes regarding their long-term care or what they’d like done with their assets once they pass on. Having these conversations with your parents early on can help ensure you’re on the same page and help them make the best decisions for their needs. However, approaching parents about this subject can be challenging, and parents may not always be receptive to getting advice from their children — even if they are grown adults themselves. To help make these matters easier for both parties, the financial experts of Kiplinger Advisor Collective each share one tip they’d give for how to approach this type of conversation with aging parents, and why implementing this tip can ensure everyone is happy.

Eight Easy Ways to Save Money Without Compromising Your Lifestyle

expert panel

Saving money can be as simple as a quick phone call. Lots of people are interested in saving more, but they don’t always want to change their lifestyle in order to do it. Especially when you have a large amount to save or haven’t started saving at all, it can be difficult to find the motivation to cut back on the things that bring you joy. However, saving, even if it’s just a little bit each month, is an important part of your wealth-building journey. It not only ensures you have cash to fall back on when emergencies eventually arise, but it also allows you to make larger purchases and afford the kind of lifestyle you aspire to have in the future. So does that mean you have to cut way back on your lifestyle now in order to save for the future? According to the money experts of Kiplinger Advisor Collective, that doesn’t have to be the case. Here, they discuss little (but effective) ways anyone can easily save money each month without compromising their overall lifestyle or sacrificing joy.

11 Mindsets That May Actually Be Hurting Your Financial Progress

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To change your finances, you’ll first need to change your thinking. The way people think about money can have a greater impact on their financial success than they may think. Whether it’s the way you were raised or a belief that you have come to over time, the mindset that you develop around your finances has a direct influence on the actions you take with money and your behaviors surrounding it. These beliefs can be positive or negative, truthful or a lie — but how can you tell the difference? Below, the financial experts of Kiplinger Advisor Collective list out some of the most common money mindsets people have that may actually be hurting their progress with money, detailing not only the reasons why but also how they can change and finally get their finances in order.

Nine Common Wealth-Building Mistakes You Might Be Making

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Small mistakes can have a big impact over time. Opportunities abound when it comes to making money. But while there are numerous paths for building wealth, there are just as many paths for making a mistake. And not all mistakes are so obvious. If you’re making or saving more and more money year after year, you’re succeeding in building wealth—right? While this thinking is technically correct, you could be making the process more complicated than it needs to be or are missing out on vital opportunities to build wealth smarter and faster. Here, nine financial experts of Kiplinger Advisor Collective dive deeper on some of the most common wealth-building mistakes that people make and what they would advise people do differently to maximize their wealth-building potential.

Nine Steps You Can Take Right Now to Build a More Financially Stable Future

expert panel

Taking even just one of these steps can set you on a better path toward financial success. Financial surprises often seem to crop up at the most inopportune times — your car breaks down, you have an unexpected medical bill, your air conditioner needs to be replaced. All of these situations, paired with poor money habits or a lack of financial planning, can create a major hole in your budget, leaving you feeling scared or anxious about how you’re going to climb back out. But whether you have unexpected expenses, you spend above your means or you feel like you’re behind on saving for retirement, the key to finding stability is intention. Here, the financial and investment experts of Kiplinger Advisor Collective walk through the steps anyone can take right now to start building a more financially stable future and why doing so is key to living the life you want. 

Company details


Company bio

Phroogal is the simplest way to learn and find the best products and services to improve financial well-being.


Financial Education & Literacy

Area of focus

Consumer Finance
Financial Education & Literacy
Behavioral Finance

Company size

Myself only