Bob Chitrathorn
CFO / VP of Wealth PlanningWealth Planning By Bob Chitrathorn of Simplified Wealth Management
Skills
About
Suthipong Robert Chitrathorn (or Bob for short) came from humble beginnings. Born to parents Puttachart and Sakul Chitrathorn, Bob was raised in a mobile home park in Colton, CA. His parents migrated to Michigan from Bangkok, Thailand in 1974, before settling in Southern California. As a child, Bob didn’t realize how good others had it until he ventured out of the ghetto and went over to friends’ birthday parties. There he’d witness the luxuries of living the American dream and of the possibilities that lay ahead. To the Chitrathorns, life in America was a gift and they were proud owners of property in America. They worked hard to put food on the table and to put Bob and his younger sister, Crystal, through school. Bob ate sandwiches with nothing but cheese on them, but he was blessed nonetheless. He learned that perspective made all the difference in life. In his mother’s words, “education is money in the bank.” She teaches nurses still to this day, but she and Sakul, a factory worker, sacrificed to make a better life for Bob and Crystal. They paid for both kids to go through private high school and then helped pay for college. Their dedication and sacrifice didn’t go to waste. Bob received a full ride scholarship for his first year at La Sierra University, before transferring to California State University, San Bernardino (CSUSB). He received his B.S. in Finance, as well as a B.S. in Real Estate, while minoring in business administration. Despite the rigorous course load, Bob graduated magna cum laude and was named part of the Golden Key Honor Society. In 2004, Bob became a financial advisor, which was an opportunity to make a good living, while helping others make the most informed decisions for their own financial lives. He had a short stint at H&R Block and also considered real estate, but he found his passion in personal finance. While Bob was attending CSUSB, his parents were working with an agent at New York Life. Bob always sat in on their meetings. He found that by listening to his parents’ goals and conveying the pros and cons of their decisions, that they would listen to him more often than their own advisor. When Bob became an advisor, it was a no brainer that Puttachart and Sakul would work with their son, who always listened to their needs. With over 19 years of industry experience, he now has many clients beyond his parents to guide and influence. In 2016, Bob contributed a chapter to best selling author and esteemed motivational speaker, Brian Tracy’s book. The book, “Success Manifesto: The World’s Leading Entrepreneurs & Professionals Reveal Their Secrets to Mastering Health, Wealth & Lifestyle,” was an opportunity for Bob to share his love for planning and for his clients. He holds the Series 6, Series 7, Series 63 registrations with LPL Financial, and Series 65 registration with Mariner Independent Advisor Network. Additionally he has life, health and long-term care insurance licenses. Bob has been married to the love of his life, Brittany, for ten years. They live in their Riverside, CA home with their rescue dog, Mazy, a pool, putting green, and a Pittsburgh Steelers themed bar that’s perfect for Sunday Night Football. If you’re looking for Bob at 6:30 or 7 pm on a weeknight, more often than not, he’s prepping for a case or making phone calls still. His parents’ work habits weren’t lost on him and he’s usually the one at the end of the night setting the alarm and turning off the lights. Bob Chitrathorn is a registered representative with, and Securities and Retirement Plan Consulting Program advisory services are offered through LPL Financial, a registered investment advisor, member FINRA/SIPC. Other advisory services offered through Mariner Independent Advisor Network (MIAN). MIAN, and Wealth Planning by Bob Chitrathorn are separate entities from LPL Financial.
Bob Chitrathorn
Published content
expert panel
Don’t let the dark cloud of tax time hang over your head this year. As the deadline for completing taxes looms ever closer, taxpayers across the country are scrambling to gather necessary forms and documents, ensure their numbers are correct and get this burdensome task off their to-do list. However, according to the tax and financial experts of Kiplinger Advisor Collective, preparing your taxes doesn’t need to be the dreaded task many make it out to be. In fact, it can be a great time to check in on the health of your finances and ensure you’re taking advantage of all the benefits and accounts that are available to you. If tax time is adding unnecessary stress to your life each year, consider these common mistakes people make when preparing their taxes and what can be done to avoid them. A few simple steps may be all you need to ease your stress and feel good about your finances this year.
expert panel
Getting a head start on your finances can ensure you start adulthood on the best foot possible. Graduating from college is a big step in your life. You have your whole life ahead of you, and you feel empowered to take the world by the reins. There will be many exciting new paths you can take: getting a new job, moving to a new city or state and, for many, maybe even buying your own place. But before you start on this big adventure, it’s important to first begin by getting your finances in order. While not necessarily as exciting or fun as traveling the world, ensuring you start off adulthood with a stable financial footing can help make sure you’re able to fund all these new opportunities coming your way and still have the safety and security you need to lead a successful adult life. If you’re graduating within the next few months — or even within the next year or two — consider the following advice from the financial experts of Kiplinger Advisor Collective to start checking off your financial to-do list and get a head start on living the life you’ve been dreaming of.
article
The key is understanding how it works and how to maximize its potential to build financial security.
expert panel
Budgeting is only effective if you’re able to make it work for you long term. Getting on a budget can be one of the most effective ways to start taking control of your finances. Whether you take a detailed spreadsheet approach, let an app do the work for you or leverage simple pen and paper, there’s no one correct way to do a budget as long as your system works well for you. However, many people who try tackling their first budget may quickly give up or find it too difficult to keep up with long term — but this doesn’t mean budgeting in general doesn’t work for them. According to the financial advisers and experts of Kiplinger Advisor Collective, you may just be going about it with the wrong plan or mindset. If you’re struggling to budget or find that you’re not hitting your goals as quickly as you thought you could, consider the following six signs that your budget or financial plan may not be working for you — and what you should do to fix it.
article
Here’s a closer look at some of the most common financial drains and practical strategies to mitigate them.
expert panel
You don’t have to give up everything in order to succeed with money. Whether it's having to decline dinners out, take cheaper or fewer vacations, or simply shop less, trying to save money to achieve a financial goal can often be difficult socially. It’s not easy having to choose between spending time with friends and family and paying off a debt or hitting a savings goal — not to mention struggling to handle the judgement from those who don’t understand what you’re doing or why you’re doing it. These common social obstacles can often prevent well-intentioned people from making much progress in terms of their goals, and some others may even give up trying to improve their finances at all. Thankfully, being successful with money doesn’t have to be an all-or-nothing game. You can still achieve what you’ve set out to do while enjoying life at the same time. According to the financial experts of Kiplinger Advisor Collective, it’s all about balance and intentionality. Consider their top tips below for maintaining a healthy social life while working hard toward achieving your financial goals.
