Bob Chitrathorn
CFO / VP of Wealth PlanningWealth Planning By Bob Chitrathorn of Simplified Wealth Management
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About
Suthipong Robert Chitrathorn (or Bob for short) came from humble beginnings. Born to parents Puttachart and Sakul Chitrathorn, Bob was raised in a mobile home park in Colton, CA. His parents migrated to Michigan from Bangkok, Thailand in 1974, before settling in Southern California. As a child, Bob didn’t realize how good others had it until he ventured out of the ghetto and went over to friends’ birthday parties. There he’d witness the luxuries of living the American dream and of the possibilities that lay ahead. To the Chitrathorns, life in America was a gift and they were proud owners of property in America. They worked hard to put food on the table and to put Bob and his younger sister, Crystal, through school. Bob ate sandwiches with nothing but cheese on them, but he was blessed nonetheless. He learned that perspective made all the difference in life. In his mother’s words, “education is money in the bank.” She teaches nurses still to this day, but she and Sakul, a factory worker, sacrificed to make a better life for Bob and Crystal. They paid for both kids to go through private high school and then helped pay for college. Their dedication and sacrifice didn’t go to waste. Bob received a full ride scholarship for his first year at La Sierra University, before transferring to California State University, San Bernardino (CSUSB). He received his B.S. in Finance, as well as a B.S. in Real Estate, while minoring in business administration. Despite the rigorous course load, Bob graduated magna cum laude and was named part of the Golden Key Honor Society. In 2004, Bob became a financial advisor, which was an opportunity to make a good living, while helping others make the most informed decisions for their own financial lives. He had a short stint at H&R Block and also considered real estate, but he found his passion in personal finance. While Bob was attending CSUSB, his parents were working with an agent at New York Life. Bob always sat in on their meetings. He found that by listening to his parents’ goals and conveying the pros and cons of their decisions, that they would listen to him more often than their own advisor. When Bob became an advisor, it was a no brainer that Puttachart and Sakul would work with their son, who always listened to their needs. With over 19 years of industry experience, he now has many clients beyond his parents to guide and influence. In 2016, Bob contributed a chapter to best selling author and esteemed motivational speaker, Brian Tracy’s book. The book, “Success Manifesto: The World’s Leading Entrepreneurs & Professionals Reveal Their Secrets to Mastering Health, Wealth & Lifestyle,” was an opportunity for Bob to share his love for planning and for his clients. He holds the Series 6, Series 7, Series 63 registrations with LPL Financial, and Series 65 registration with Mariner Independent Advisor Network. Additionally he has life, health and long-term care insurance licenses. Bob has been married to the love of his life, Brittany, for ten years. They live in their Riverside, CA home with their rescue dog, Mazy, a pool, putting green, and a Pittsburgh Steelers themed bar that’s perfect for Sunday Night Football. If you’re looking for Bob at 6:30 or 7 pm on a weeknight, more often than not, he’s prepping for a case or making phone calls still. His parents’ work habits weren’t lost on him and he’s usually the one at the end of the night setting the alarm and turning off the lights. Bob Chitrathorn is a registered representative with, and Securities and Retirement Plan Consulting Program advisory services are offered through LPL Financial, a registered investment advisor, member FINRA/SIPC. Other advisory services offered through Mariner Independent Advisor Network (MIAN). MIAN, and Wealth Planning by Bob Chitrathorn are separate entities from LPL Financial.
Bob Chitrathorn
Published content
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Medical expenses aren’t slowing down, and if you’re not prepared, they can hit you like a ton of bricks.
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Get out of debt and reach your goals sooner by starting with a well-thought-out plan. Trying to dig yourself out from underneath a growing pile of high-interest debt can often feel like you’re working hard to defeat something that will never truly end. Once you shovel out a nicely sized hole, a high interest rate fills it right back in, adding a little extra on the top. Add trying to save money toward your future goals, and you have what seems like an impossible task to achieve. However, it’s a real challenge many people are facing — and one that is possible to overcome. Whether it's student loans, credit cards or personal loans, paying down debt without sacrificing your long-term financial goals requires a smart, strategic approach. Here, financial industry experts from Kiplinger Advisor Collective offer tips for how to best navigate this all-too-common obstacle, as well as how to build momentum, reduce financial stress and make meaningful progress without putting your future on pause.
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Leaving the workforce is a big decision, but one many couples make after welcoming a child. With rising child care costs, the choice to homeschool and the desire to spend more quality time with their children all key factors in their decisions, many parents are choosing to leave the workforce to become full-time parents. In fact, around 25% of mothers identified as stay-at-home parents in a 2023 Motherly survey (and about one in five stay-at-home parents are dads, according to the Pew Research Center). This was a sharp uptick from previous years, though inflation and increased costs of living may be forcing parents back into the workforce sooner than they’d hoped. While the decision to stay home with one’s children is not merely a financial one, finances play a huge role in a couple’s ability to make this choice, especially if they’re looking to make this change a long-term or even permanent one. The health of their finances now and what they may or may not be in the future are vital factors to consider if they want to make the right decision for their family. Because this decision is not one to make lightly, it may be wise for couples to ask themselves a number of questions to help guide them through the decision-making process and give them greater confidence in their choice. Here, five financial experts from Kiplinger Advisor Collective outline some of the most important questions you and your partner should ask before stepping into full-time parenting and the potential effects choosing to do so could have on your financial future.
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The best-kept secrets to building wealth aren’t so secret after all. It’s no secret that most people would like to make more money. To be able to earn more, save more, give more and spend more is a dream that can often feel out of reach for those who don’t currently have the means to accomplish these goals. What does feel like a secret, however, is how those who are building wealth successfully are doing it so well. How is it that the wealthy seem to have it all figured out? What information do they have access to that others don’t? According to the financial experts of Kiplinger Advisor Collective, it’s really no secret at all — and it doesn’t have to be that difficult to start. By building habits like saving and investing consistently and maintaining the right mindset, you too can build wealth that can help you achieve your goals and give you peace of mind for the future. Read on to discover seven steps you can take today to get started.
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Don’t let the dark cloud of tax time hang over your head this year. As the deadline for completing taxes looms ever closer, taxpayers across the country are scrambling to gather necessary forms and documents, ensure their numbers are correct and get this burdensome task off their to-do list. However, according to the tax and financial experts of Kiplinger Advisor Collective, preparing your taxes doesn’t need to be the dreaded task many make it out to be. In fact, it can be a great time to check in on the health of your finances and ensure you’re taking advantage of all the benefits and accounts that are available to you. If tax time is adding unnecessary stress to your life each year, consider these common mistakes people make when preparing their taxes and what can be done to avoid them. A few simple steps may be all you need to ease your stress and feel good about your finances this year.
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Getting a head start on your finances can ensure you start adulthood on the best foot possible. Graduating from college is a big step in your life. You have your whole life ahead of you, and you feel empowered to take the world by the reins. There will be many exciting new paths you can take: getting a new job, moving to a new city or state and, for many, maybe even buying your own place. But before you start on this big adventure, it’s important to first begin by getting your finances in order. While not necessarily as exciting or fun as traveling the world, ensuring you start off adulthood with a stable financial footing can help make sure you’re able to fund all these new opportunities coming your way and still have the safety and security you need to lead a successful adult life. If you’re graduating within the next few months — or even within the next year or two — consider the following advice from the financial experts of Kiplinger Advisor Collective to start checking off your financial to-do list and get a head start on living the life you’ve been dreaming of.
